Thanks to Jennifer who submitted this letter that she received from Rhino Records in late 1987. Jennifer can't recall exactly why she wrote to Rhino, but it looks like it had something to do with the lack of promotion and airplay the Pool It! album received that year. Remember, The Monkees and MTV had a falling out in early 1987 which resulted in the cable music network refusing to air the videos for the singles "Heart and Soul" and "Every Step of the Way." The lack of an MTV push most likely impacted radio airplay of the new songs. (You can read more about the Monkees/MTV feud here.)
To add more to a previous blog post, here's another story about the falling out between The Monkees and MTV in 1987. This piece comes from Musicade Catalog and was published sometime in late 1987/early 1988.
Here's Micky and Davy in their '60s throwback clothes on the set of the "Heart and Soul" music video in 1987...
(Click to enlarge)
Despite a friendship with MTV in 1986 that helped make The Monkees one of the biggest music stories of that year, things went sour in 1987 after an apparent misunderstanding between the band and the cable music network. Despite heavy airplay of the music video for The Monkees' 1986 comeback single, "That Was Then, This Is Now," MTV refused to play the video for "Heart and Soul," the lead single from the 1987 album, Pool It! Clearly MTV's lack of support for the video (at a time when MTV still screened music videos and played a larger role in making 'hits') had a negative impact on the single, a strong pop song that most likely could have been a bigger hit that summer. TV Guide reported the dispute, and the clipping above appeared in a late 1987 edition of the magazine.
The story below, which was originally published in Monkee Business Fanzine issue #43 in December 1987, goes into further detail.
The original VHS tape was recently released for the first time on DVD as part of the Pool It! deluxe edition by Friday Music.